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	<title>Data Mining World</title>
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		<title>Data Mining World</title>
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		<title>Data Cleaning with Data Wrangler</title>
		<link>http://dataminingworld.wordpress.com/2011/04/27/data-cleaning-with-data-wrangler/</link>
		<comments>http://dataminingworld.wordpress.com/2011/04/27/data-cleaning-with-data-wrangler/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 10:13:07 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=596</guid>
		<description><![CDATA[Data Wrangler is a web-based service from Stanford University&#8217;s Visualization Group.  Similar to Google Refine it allows interactive cleansing and transformation of messy, real-world data for further analysis in e.g. Excel, R, Protovis etc. To learn how to use Wrangler read this research paper or this blog post. Wrangler is still in its alpha version [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=596&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><a href="http://vis.stanford.edu/wrangler/"><img class="aligncenter size-full wp-image-599" title="wrangler_logo" src="http://dataminingworld.files.wordpress.com/2011/04/wrangler_logo.png?w=450" alt=""   /></a><br />
<strong><a href="http://vis.stanford.edu/wrangler/">Data Wrangler</a></strong> is a web-based service from Stanford University&#8217;s Visualization Group.  Similar to <a href="http://dataminingworld.wordpress.com/2011/01/16/google-refine-2-0-2/">Google Refine</a> it allows interactive cleansing and transformation of messy, real-world data for further analysis in e.g. Excel, R, <a href="http://dataminingworld.wordpress.com/2010/05/23/protovis-a-graphical-toolkit-for-visualization/">Protovis</a> etc.</p>
<p style="text-align:justify;">To learn <strong>how to use</strong> Wrangler read this <a href="http://vis.stanford.edu/papers/wrangler">research paper </a>or this <a href="http://www.tableausoftware.com/public/blog/2011/04/data-shaping">blog post</a>.</p>
<p style="text-align:justify;">Wrangler is still in its <strong>alpha version</strong> so if you want to give feedback to the developers, just go for it.</p>
<p style="text-align:justify;"><div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/19185801' width='400' height='300' frameborder='0'></iframe></div></p>
<p style="text-align:justify;"><a href="http://vimeo.com/19185801">Wrangler Demo Video</a> from <a href="http://vimeo.com/stanfordvis">Stanford Visualization Group</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p style="text-align:justify;">
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		<title>Willkommen im besten Netz</title>
		<link>http://dataminingworld.wordpress.com/2011/04/27/willkommen-im-besten-netz/</link>
		<comments>http://dataminingworld.wordpress.com/2011/04/27/willkommen-im-besten-netz/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 09:39:56 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=591</guid>
		<description><![CDATA[Welcome to the best network &#8211; Vodafone has a new commercial and I kind of like it The song &#8220;Way back home&#8221; is scored by the australian duo Bag Raiders<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=591&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Welcome to the best network</strong> &#8211; Vodafone has a new commercial and I kind of like it <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><object width="450" height="278"><param name="movie" value="http://www.youtube.com/v/F33f-vlHbCA?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/F33f-vlHbCA?version=3" type="application/x-shockwave-flash" width="450" height="278" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The song &#8220;Way back home&#8221; is scored by the australian duo Bag Raiders</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='450' height='284' src='http://www.youtube.com/embed/pSgcOuh9j7Y?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent' frameborder='0'></iframe></span></p>
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			<media:title type="html">imascara</media:title>
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		<title>SMYE 2011</title>
		<link>http://dataminingworld.wordpress.com/2011/04/05/smye-2011/</link>
		<comments>http://dataminingworld.wordpress.com/2011/04/05/smye-2011/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 08:26:41 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Conference]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=581</guid>
		<description><![CDATA[I will attend the Spring Meeting of Young Economists 2011 which takes place in Groningen between 14th and 16th April. If you are there as well you are welcome to contact me.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=581&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smye2011.org/index.php?id=19"><img class="aligncenter size-full wp-image-583" title="groningen" src="http://dataminingworld.files.wordpress.com/2011/04/groningen.png?w=450" alt=""   /></a></p>
<p style="text-align:justify;">I will attend the <strong><a href="http://www.smye2011.org/index.php?id=19">Spring Meeting of Young Economists 2011</a></strong> which takes place in <strong>Groningen between 14th and 16th April</strong>. If you are there as well you are welcome to contact me.</p>
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		<title>Dealing with Non-Normal Data</title>
		<link>http://dataminingworld.wordpress.com/2011/03/16/dealing-with-non-normal-data/</link>
		<comments>http://dataminingworld.wordpress.com/2011/03/16/dealing-with-non-normal-data/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:36:17 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=564</guid>
		<description><![CDATA[How often do you have to deal with non-normal data? Do you know what to do with it? In his article &#8220;Dealing with Non-normal Data: Strategies and Tools&#8221; Arne Buthmann explains the common reasons for non-normal data and how to handle it. Addressing Reasons for Non-normality Reason 1: Extreme Values Reason 2: Overlap of Two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=564&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;">How often do you have to deal with non-normal data? Do you know what to do with it? In his article &#8220;<a href="http://www.isixsigma.com/index.php?option=com_k2&amp;view=item&amp;id=1059:dealing-with-non-normal-data-strategies-and-tools&amp;Itemid=208"><strong>Dealing with Non-normal Data: Strategies and Tools</strong></a>&#8221; <a href="http://www.valeocon.com/portal/en/index.html">Arne Buthmann</a> explains the common reasons for non-normal data and how to handle it.</p>
<h4><span style="text-decoration:underline;">Addressing Reasons for Non-normality</span></h4>
<p><strong>Reason 1: </strong>Extreme Values</p>
<p><strong>Reason 2: </strong>Overlap of Two or More Processes</p>
<p><strong>Reason 3: </strong>Insufficient Data Discrimination</p>
<p><strong>Reason 4: </strong>Sorted Data</p>
<p><strong>Reason 5: </strong>Values Close to Zero or a Natural Limit</p>
<p><strong>Reason 6: </strong>Data Follows a Different Distribution</p>
<h4><span style="text-decoration:underline;">No Normality Required</span></h4>
<p style="text-align:justify;">He states that &#8220;Some statistical tools do not require normally distributed data. To  help practitioners understand when and how these tools can be used, the  table below shows a comparison of tools that do not require normal  distribution with their normal-distribution equivalents.&#8221;</p>
<table border="1" cellspacing="2" cellpadding="2" width="100%">
<tbody>
<tr>
<td colspan="3">Comparison of Statistical Analysis Tools for Normally and Non-Normally Distributed Data</td>
</tr>
<tr>
<td bgcolor="#cccccc"><strong>Tools for Normally Distributed Data</strong></td>
<td bgcolor="#cccccc"><strong>Equivalent Tools for Non-Normally Distributed Data</strong></td>
<td bgcolor="#cccccc"><strong>Distribution Required</strong></td>
</tr>
<tr>
<td>T-test</td>
<td><a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=232&amp;Itemid=228">Mann-Whitney test</a>; <a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=236&amp;Itemid=228">Mood&#8217;s median test</a>; <a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=221&amp;Itemid=228">Kruskal-Wallis test</a></td>
<td>Any</td>
</tr>
<tr>
<td>ANOVA</td>
<td>Mood&#8217;s median test; Kruskal-Wallis test</td>
<td>Any</td>
</tr>
<tr>
<td>Paired t-test</td>
<td><a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=155&amp;Itemid=228">One-sample sign test</a></td>
<td>Any</td>
</tr>
<tr>
<td>F-test; <a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=574&amp;Itemid=228">Bartlett&#8217;s test</a></td>
<td>Levene&#8217;s test</td>
<td>Any</td>
</tr>
<tr>
<td>Individuals control chart</td>
<td><a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=101&amp;Itemid=228">Run Chart</a></td>
<td>Any</td>
</tr>
<tr>
<td><a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=132&amp;Itemid=228">Cp</a>/<a href="http://www.isixsigma.com/index.php?option=com_glossary&amp;id=63&amp;Itemid=228">Cpk</a> analysis</td>
<td>Cp/Cpk analysis</td>
<td>Weibull; log-normal; largest extreme value; Poisson; exponential; binomial</td>
</tr>
</tbody>
</table>
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		<title>Application: Missing Data</title>
		<link>http://dataminingworld.wordpress.com/2011/03/16/application-missing-data/</link>
		<comments>http://dataminingworld.wordpress.com/2011/03/16/application-missing-data/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 12:59:32 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=553</guid>
		<description><![CDATA[In the real world we will almost always come across missing values in data due to many reasons. This problem must be adressed to produce reliable statistical results.  First of all we need to identify what is missing. Then ask yourself why the data is missing and what it means. After you have answered those [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=553&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;">In the real world we will almost always come across missing values in data due to many reasons. This problem must be adressed to produce reliable statistical results.  First of all we need to identify <strong>what is missing</strong>. Then ask yourself <strong>why the data is missing and what it means</strong>. After you have answered those questions you need to deal with the missing values. Those are the steps to take:</p>
<p><strong>1.</strong> When missing values are few and lay far apart then <strong>do nothing</strong>.</p>
<p><strong>2.</strong> When a column has a significant number of missing values then <strong>create a variable for missing, present values (0/1)</strong>.</p>
<p><strong>3.</strong> When a column has a significant number of missing values then<strong> replace the missing value with a constant value e.g. mean, median or mode</strong>.</p>
<p><strong>4.</strong> When  a column and its values are essential to producing accurate  predictions then<strong> estimate the missing value based on other,  non-missing data elements.</strong></p>
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		<title>Any question- Quora gives the answer</title>
		<link>http://dataminingworld.wordpress.com/2011/03/16/any-question-quora-gives-the-answer/</link>
		<comments>http://dataminingworld.wordpress.com/2011/03/16/any-question-quora-gives-the-answer/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 11:28:33 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=539</guid>
		<description><![CDATA[Need some hints about useful statistical books, free public data sets or have any question about statistic got to: http://www.quora.com/What-are-some-good-resources-for-learning-about-statistical-analysis or http://www.quora.com/What-are-some-free-public-data-sets or http://www.quora.com/Statistics-mathematical-science<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=539&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-548" title="Quora" src="http://dataminingworld.files.wordpress.com/2011/03/quora1.gif?w=450" alt=""   /></p>
<p>Need some hints about useful <strong>statistical books</strong>, <strong>free public data sets </strong>or have any<strong> question about statistic</strong> got to:</p>
<p><a href="http://www.quora.com/What-are-some-good-resources-for-learning-about-statistical-analysis"><em>http://www.quora.com/What-are-some-good-resources-for-learning-about-statistical-analysis</em></a><br />
or<br />
<a href="http://www.quora.com/What-are-some-free-public-data-sets"><em>http://www.quora.com/What-are-some-free-public-data-sets</em></a><br />
or<br />
<a href="http://www.quora.com/Statistics-mathematical-science"><em>http://www.quora.com/Statistics-mathematical-science</em></a></p>
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		<title>Google Refine 2.0</title>
		<link>http://dataminingworld.wordpress.com/2011/01/16/google-refine-2-0-2/</link>
		<comments>http://dataminingworld.wordpress.com/2011/01/16/google-refine-2-0-2/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 16:45:39 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=510</guid>
		<description><![CDATA[From time to time I find software that amazes me. Google Refine falls into this category. When we deal with real data, we find missing values, inconsistencies etc. that need to be cleaned before conducting any analysis. Fixing the problem manually is time-consuming and annoying, instead use Google Refine. It not only cleans data in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=510&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;">From time to time I find software that amazes me. <strong><a href="http://code.google.com/p/google-refine/">Google Refine</a></strong> falls into this category.<br />
When we deal with real data, we find missing values,  inconsistencies etc. that need to be cleaned before conducting any analysis. Fixing the problem manually is time-consuming and annoying, instead use <a href="http://code.google.com/p/google-refine/wiki/GettingStarted?tm=6">Google Refine</a>. It not only cleans data in a powerful way but also transforms data sets from one format into another or extends them with other data sets.</p>
<p style="text-align:justify;">It  is a desktop application which runs on your computer. Thus not a web service and there is no need to upload you super sensitive data to some other server. Of course <strong>Refine is for free</strong>.</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='450' height='284' src='http://www.youtube.com/embed/yNccGtn3Wb0?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent' frameborder='0'></iframe></span>
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		<title>Hans Rosling -The Joy of Stats</title>
		<link>http://dataminingworld.wordpress.com/2010/12/26/hans-rosling-the-joy-of-stats/</link>
		<comments>http://dataminingworld.wordpress.com/2010/12/26/hans-rosling-the-joy-of-stats/#comments</comments>
		<pubDate>Sun, 26 Dec 2010 17:23:03 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=492</guid>
		<description><![CDATA[&#8220;I kid you not, statistics are now the sexiest subject on the planet.&#8221; Hans Rosling Hans Rosling is my idol, his online lectures are of this eye-opening, mind-expanding and funny kind. He is not only the developer of gapminder, a really cool information visualization software for animation of statistics but also an international known medical [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=492&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gapminder.org"><img class="aligncenter size-full wp-image-508" title="gapminder" src="http://dataminingworld.files.wordpress.com/2010/12/gapminder.jpeg?w=450" alt=""   /></a></p>
<p><strong>&#8220;I kid you not, statistics are now the sexiest subject on the planet.&#8221;</strong></p>
<p style="text-align:right;">Hans Rosling</p>
<p style="text-align:justify;"><a href="http://en.wikipedia.org/wiki/Hans_Rosling">Hans Rosling</a> is my idol, his online lectures are of this eye-opening, mind-expanding and funny kind. He is not only the developer of <a href="http://www.gapminder.org/">gapminder</a>, a really cool information visualization software for animation of statistics but also an international known medical doctor, academic, statistician and public speaker.<br />
In his videos <strong>&#8216;The Joy of Stats&#8217;</strong> he shows exactly why some people (including me) have a passion for statistics, it is exciting and fun to find the story behind the data, tell it in a visual appealing way and make sense of the world.</p>
<p style="text-align:justify;">You can find many more great lectures on <a href="http://www.ted.com/speakers/hans_rosling.html">TED</a> or of <a href="http://www.open.ac.uk/openlearn/science-maths-technology/mathematics-and-statistics/statistics/the-joy-stats-200-countries-200-years-4-minutes">The Joy of Stats</a> series.</p>
<p style="text-align:justify;"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='450' height='284' src='http://www.youtube.com/embed/jbkSRLYSojo?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent' frameborder='0'></iframe></span></p>
<p style="text-align:justify;"><strong><span style="color:#0000ff;">UPDATE: The Joy of Stats is now available in its entirety on <a href="http://www.gapminder.org/videos/the-joy-of-stats/">Gapminder</a><br />
</span></strong></p>
<p style="text-align:justify;">&nbsp;</p>
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		<title>Online book: Introduction to data mining</title>
		<link>http://dataminingworld.wordpress.com/2010/12/26/online-book-introduction-to-data-mining/</link>
		<comments>http://dataminingworld.wordpress.com/2010/12/26/online-book-introduction-to-data-mining/#comments</comments>
		<pubDate>Sun, 26 Dec 2010 14:51:11 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://dataminingworld.wordpress.com/?p=465</guid>
		<description><![CDATA[What a great online book about Data Mining!!! Thanks to the authors for providing this book for free but honestly I would buy the book if it was available in print (now I need to do a lot of printing work). What is it that makes this book so great? The structure and visualization are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=465&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><a href="http://dataminingworld.files.wordpress.com/2010/12/dm_lifecycle_11.png"><img class="aligncenter size-full wp-image-476" title="DM_lifecycle_1" src="http://dataminingworld.files.wordpress.com/2010/12/dm_lifecycle_11.png?w=450&#038;h=39" alt="" width="450" height="39" /></a></p>
<p style="text-align:justify;">What a great <a href="http://chem-eng.utoronto.ca/~datamining/dmc/data_mining_map.htm">online book</a> about Data Mining!!!  Thanks to the authors for providing this book for free but honestly I  would buy the book if it was available in print (now I need to do a lot  of printing work). <strong></strong></p>
<p style="text-align:justify;"><strong>What is it that makes this book so great?</strong> The structure and visualization are what caught my attention. Have a look at the table of content it is actually a Data Mining Map; what a great idea to use structured map.</p>
<p style="text-align:center;"><a href="http://chem-eng.utoronto.ca/~datamining/dmc/data_mining_map.htm"><img class="aligncenter size-medium wp-image-466" title="DM_map_explain_1" src="http://dataminingworld.files.wordpress.com/2010/12/dm_map_explain_1.png?w=300&#038;h=237" alt="" width="300" height="237" /></a></p>
<p style="text-align:justify;">The  authors´ approach is practical and does not go too deep in explanations  which is good if you are not interested in the theoretical equations  behind the stats. You will find a lot of pictures, tables, definitions and exercises but less formulas. This  online book was created by Dr. Saed Sayad in a collaboration with  Professor Stephen T. Balke in the Department of Chemical Engineering and  Applied Chemistry at the University of Toronto.</p>
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		<title>The Beginner&#8217;s Guide For Web Data Analysis</title>
		<link>http://dataminingworld.wordpress.com/2010/11/19/the-beginners-guide-for-web-data-analysis/</link>
		<comments>http://dataminingworld.wordpress.com/2010/11/19/the-beginners-guide-for-web-data-analysis/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 14:38:42 +0000</pubDate>
		<dc:creator>Burcu</dc:creator>
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		<description><![CDATA[On his blog Occam&#8217;s razor about web analytics Avinash Kaushik wrote a post with the topic &#8220;Beginner´s guide to web analytics: Ten steps to love &#38; success&#8221;. Being an expert in web analytics he gives a practical introduction into this field. This is an overview about the ten steps that you should follow according to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dataminingworld.wordpress.com&amp;blog=13690556&amp;post=452&amp;subd=dataminingworld&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;">On his <a href="http://www.kaushik.net/avinash/">blog Occam&#8217;s razor</a> about web analytics <a href="http://www.linkedin.com/in/akaushik">Avinash Kaushik</a> wrote a post with the topic &#8220;Beginner´s guide to web analytics: Ten steps to love &amp; success&#8221;. Being an expert in web analytics he gives a practical introduction into this field. This is an overview about the ten steps that you should follow according to him. The whole post gives a useful outline how to get started with web analytics, so check out <a href="http://www.kaushik.net/avinash/">here</a>.</p>
<p><a href="http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html"><img class="aligncenter size-full wp-image-453" title="web_analytics_book" src="http://dataminingworld.files.wordpress.com/2010/11/web_analytics_book.png?w=450" alt=""   /></a></p>
<p style="text-align:justify;"><strong>Step 1:</strong> Visit the website. Note objectives, customer experience, suckiness.</p>
<p style="text-align:justify;"><strong>Step 2: </strong> How good is the acquisition strategy? Traffic Sources Report.</p>
<p style="text-align:justify;"><a href="http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html"><img class="aligncenter size-medium wp-image-457" title="step2" src="http://dataminingworld.files.wordpress.com/2010/11/step2.png?w=300&#038;h=126" alt="" width="300" height="126" /></a></p>
<p style="text-align:justify;"><strong>Step 3:</strong> How strongly do Visitors orbit the website? Visitor Loyalty &amp; Recency.</p>
<p style="text-align:justify;"><a href="http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html"><img class="aligncenter size-medium wp-image-459" title="step3" src="http://dataminingworld.files.wordpress.com/2010/11/step3.png?w=300&#038;h=214" alt="" width="300" height="214" /></a></p>
<p style="text-align:justify;"><strong>Step 4:</strong> What can I find that is broken and quickly fixable? Top Landing Pages.</p>
<p style="text-align:justify;"><strong>Step 5:</strong> What content makes us most money? $Index Value Metric.</p>
<p style="text-align:justify;"><strong>Step 6:</strong> How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.</p>
<p style="text-align:justify;"><strong>Step 7:</strong> Are they making money or making noise? Goals &amp; Goal Values.</p>
<p style="text-align:justify;"><strong>Step 8:</strong> Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.</p>
<p style="text-align:justify;"><strong>Step 9:</strong> Are we helping the already convinced buyers? Funnel Visualization.</p>
<p style="text-align:justify;"><strong>Step 10:</strong> What are the unknown unknowns I am blind to? Analytics Intelligence.</p>
<p style="text-align:justify;">Click here for <a href="http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html">full article</a>.</p>
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