On his blog Occam’s razor about web analytics Avinash Kaushik wrote a post with the topic “Beginner´s guide to web analytics: Ten steps to love & success”. Being an expert in web analytics he gives a practical introduction into this field. This is an overview about the ten steps that you should follow according to him. The whole post gives a useful outline how to get started with web analytics, so check out here.
Step 1: Visit the website. Note objectives, customer experience, suckiness.
Step 2: How good is the acquisition strategy? Traffic Sources Report.
Step 3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.
Step 4: What can I find that is broken and quickly fixable? Top Landing Pages.
Step 5: What content makes us most money? $Index Value Metric.
Step 6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.
Step 7: Are they making money or making noise? Goals & Goal Values.
Step 8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.
Step 9: Are we helping the already convinced buyers? Funnel Visualization.
Step 10: What are the unknown unknowns I am blind to? Analytics Intelligence.
Click here for full article.